Premier institute for strategic marketing, communication, and management education in India since 1991.
MICA operates through two schools offering distinct pathways. The School of Management develops data-driven leaders through programs like PGDM (with specializations in Business Analytics, Data Science & AI, BFSI & Fintech) and PGDM-C (focusing on Brand Strategy, Product Innovation, Media & Entertainment). The School of Applied Creativity offers PGCM-AMC and PGCM-DMMC, both AICTE-approved 1-year postgraduate certificates. The 4-year Fellow Programme in Management (FPM) serves as a PhD equivalent. Online programs include Advanced Certificate in AI-Powered Digital Marketing & Communication, Strategic Brand Management & Communication Programme, and Executive Programme in MarTech & AI.
MICA is located in Shela, Ahmedabad-380058, Gujarat. The institution maintains research centers including the Knowledge Exchange and Information Center (KEIC), Centre for Learning & Innovative Pedagogy (CLIP), and Centre for Development Management and Communication (CDMC). The campus supports student activities through committees like the Sports Committee (SCAM) and Sankalp, which focuses on performance, film, and storytelling.
Admissions for 2026 are open with MICAT III (online entrance exam) scheduled for March 5th. The institution awards 25–30 scholarships annually covering 25–100% of tuition fees based on merit and need. An Equity Scholarship sponsored by Prof. Bikram Bindra offers up to ₹5 lakhs for deserving first-year PGDM-C or PGDM students. Scholarship eligibility requires family income not exceeding ₹10 lakhs per annum, minimum CGPA of 3.00, and 80% attendance.
MICA maintains strong placement outcomes with top recruiters across sectors including media, marketing, technology, consulting, banking, and fintech. The institution publishes detailed placement reports for PGP and CCC programs, documenting roles offered, recruiter profiles, and sector-wise trends. Placement support is coordinated through a dedicated team, reflecting MICA's deep industry connections and curriculum aligned with market needs.
The PGDM-C and PGDM programs cost ₹28 lakhs for the complete two-year residential experience, including tuition fees and infrastructure facility charges. Optional international immersion programs carry separate fees. Beyond scholarships, the institution offers financial support through merit-cum-means basis awards and special equity scholarships up to ₹10 lakhs per annum.